Netflix would have to begin searching anew for its next Stranger Things replacement, while also having to worry about a competitor holding onto Wednesday’s popularity.

After missing out on so many potential shows by canceling them, it would be a terrible prospect if Netflix also lost its show with the most optimistic future due to disputes over streaming rights. Netflix has made a poor reputation for itself by continuing to cancel TV shows after only one or two seasons, including the 2022 series 1899, which received positive reviews and held a spot on Netflix’s top 10 list after its release. If Netflix was to end up losing Wednesday, it would be a bleak outlook for the streamer. Netflix’s Wednesday is also far more successful than MGM’s recent animated adaptation of the characters in The Addams Family 2 (2021), so Amazon isn’t likely to modify plans after realizing the capable hands Wednesday is in. Wednesday has more potential for longevity and franchising, so Netflix is apt to exhaust all of its possibilities to hold onto The Addams Family spinoff’s rights. Wednesday and Squid Game are two of the most-watched Netflix series of all time, with both receiving second seasons on the platform. Since Netflix is already losing its most successful IP when Stranger Things season 5 ends, the streamer needs to do all that it can to secure its future with popular original programming. Amazon is still making money from Wednesday’s success on Netflix, with a move to Prime Video potentially complicating this. MGM is known for producing projects for other parties, such as The Handmaid’s Tale for Hulu, and Amazon isn’t apt to risk rebranding Wednesday and losing its appeal just to secure it for one of its own streaming platforms.

While Amazon is rebranding Epix and MGM-owned content as the MGM+ streaming service, it would be highly unconventional for Wednesday to eventually move over to an Amazon platform. According to Insider, reports about Wednesday potentially moving to an Amazon Prime original branding are unfounded, as Netflix’s deal with MGM for The Addams Family characters was made long before Amazon acquired the company.

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